Technical Translation GTM™: Why Technical Founders Need a Different Approach
Traditional go-to-market advice assumes you’re a marketer. You’re not. You’re an engineer. A scientist. A builder. You think in systems, algorithms, and architecture. And when someone tells you “just simplify your messaging,” you feel like you’re lying. Because the nuance matters. The technical details are WHY your solution is better. Dumbing it down feels like […]
The “Show Me You Know Me” Cold Email Framework (13x Higher Reply Rates)
I sent 500 cold emails in my first three months as a founder. Got 6 replies. 1.2% response rate. For every 100 emails I sent, 99 people ignored me. One person responded, usually to say “not interested.” I knew the problem wasn’t my product. Early customers loved it. The problem was my outreach. Generic templates […]
How I Closed $150K in Deals Using a 15-Min Daily Sales Practice System
730 consecutive days. That’s how long I’ve maintained my daily sales practice. No missed days. No “I’ll catch up tomorrow.” No relying on motivation. Just a simple system, executed daily, for two years straight. The result? $150K+ ARR. 40+ AI company partnerships. A repeatable sales playbook that works without me becoming a “natural salesperson.” The […]
The 7-Day LinkedIn System for Technical Founders Who Hate Marketing
You know you should be posting on LinkedIn. Every successful founder you follow seems to be there—sharing insights, building their audience, generating inbound leads. Meanwhile, you open the app, stare at the blank “Start a post” box for ten minutes, and close it without writing anything. Or maybe you do post occasionally. Once a month. […]
Why Technical Founders Hate Sales (And How to Get Over It)
You built something people actually need. The product works. Early customers are getting real value. Your technical execution is solid. But then you have to do sales — and suddenly you’re paralyzed. You stare at your prospect list. You draft a cold email for the third time. You open LinkedIn, scroll for ten minutes, and […]
What 21 AI Company Leaders Taught Me About Technical Founder GTM
I spent six months interviewing 21 AI company leaders about their go-to-market strategies. From stealth-mode startups to Series B companies. From construction tech to climate tech to enterprise AI. Different industries, different stages, different products. But three patterns emerged so clearly that I couldn’t ignore them. And here’s the thing: These patterns aren’t what most […]